Shell Malaysia has decided to enter into a collaboration with Loob Holding, the Food & Beverage company that markets and sells Chatime, llaollao and Gindaco in Malaysia. The products mentioned will be introduced at various Shell Select Fuel Stations soon.
Each Shell Select store featuring the food oasis will be individually customised with different food offerings to meet the needs of local consumers, bringing together local and international food & beverage retailers that will complement Shell’s own deli2go offerings. The company also has plans to upgrade over 100 stores this year to the new Shell Select format, featuring facilities like seating lounges, complimentary Wi-Fi and charge stations as well as upgraded restrooms and prayer rooms.
Shell intends to revamp and/or launch 100 Shell Select type stations nationwide with this new concept. Right now there will introduce this 'food oasis' concept to at least 30 stores this year. One of the first, where the launch was held, is the Taman Connaught Shell Select store. Aside from this store/station, Shell have already kicked off operations in 10 other Shell Select stores in KL, Selangor, Penang, Perak, Kedah and Johor.
All of these are added value to customers that pump their fuel at Shell Stations. You can now feed your car fuel, buy lubricants and other fluids for your car and then buy fluids in the form of ChaTime bubble tea, llaollao yoghurt and Gindaco takoyakis. You car gets fed, you get fed.
PRESS RELEASE
Shell Malaysia and Loob Holding join forces to bring premium F&B brands to consumers
Chatime, llaollao and Gindaco make their debut at Shell Select stores
KUALA LUMPUR (June 2): Consumers seeking premium food and beverages can fill their tummies by
visiting selected Shell stations across the country.
Bringing the concept of consumer convenience to the next level, Shell Malaysia is collaborating with
Loob Holding to introduce Chatime, llaollao and Gindaco outlets to various Shell Select stores. Some
stations will host all three brands – which means you can enjoy savoury Gindaco takoyakis, relish the
full flavour of llaollao frozen yogurt and wash your meal down with delicious Chatime bubble tea.
The collaboration is in line with Shell Malaysia’s three-year transformational programme ‘Welcome
to Shell’, which aims to deliver the best hospitality on Malaysian roads and an enhanced customer
retail experience. In order to achieve this, the O&G giant recently launched its brand new retail
concept, the “food oasis”, which will be introduced in over 30 Shell Select stores this year.
“We are delighted to announce our partnership with Loob Holding, as Shell Malaysia and Loob
Holding share the same values of upholding customer satisfaction and enhancing customer
experience. As a trusted partner to Malaysia and its people for 125 years, we want our stations to be
a haven for the community to refuel, refresh and rejuvenate, leaving them happier than when they
arrived,” said Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading Sdn Bhd.
Ben added that Shell Malaysia and Loob Holding have already inked a memorandum of
understanding to introduce Chatime outlets at Shell Select, with 11 already operational.
“We conducted a survey last year and found that 90 per cent of customers expressed the
importance of having a place to sit and relax in the store. So we are listening to them and delivering
what they want,” he said.
Each Shell Select store featuring the food oasis will be individually customised with different food
offerings to meet the needs of local consumers, bringing together local and international food &
beverage retailers that will complement Shell’s own deli2go offerings. The company also has plans to
upgrade over 100 stores this year to the new Shell Select format, featuring facilities like seating
lounges, complimentary Wi-Fi and charge stations as well as upgraded restrooms and prayer rooms.
Loob Holding managing director Bryan Loo said he was excited at the opportunity to bring premium
F&B brands to consumers via Shell Select stores.
“We are always seeking strategic collaborations with valued partners to grow our brands and
improve accessibility to consumers. With more than 950 stations nationwide, Shell Malaysia is an
ideal partner for us,” said Loo.
“Our target is to launch 100 outlets at Shell Select stores by 2018. We will roll out 30 before the end
of this year. In fact, besides Taman Connaught, we have already kicked off operations in 10 other
Shell Select stores in KL, Selangor, Penang, Perak, Kedah and Johor,” he said.
For a start, Loo said they are introducing three international brands under Loob Holding, as they
complement each other side-by- side as they serve premium beverages, premium dessert and
premium snack respectively.
No stranger to Malaysian consumers, Chatime is an international renowned brand from Taiwan.
Meanwhile, llaollao, the fastest growing natural yogurt brand from Spain, made its debut in Malaysia
in October last year. Gindaco, Japan’s No 1 premium takoyaki brand, is the latest addition to Loob
Holding’s portfolio of brands, having only been introduced to Malaysian consumers in April this year.
“This collaboration is part of our growth strategy as we continue investing in Malaysia. We will be
driving growth on the consumer front with the aim of serving 3.5 million customers monthly by
2018. We have some way to go, as we are serving 2.5 million customers per month now, but we are
optimistic we can reach that number,” said Loo.
To continue driving growth, Loo said they are constantly on the lookout for new brands which fit the
Loob DNA: fast moving products, automation, scalability and consistency in quality.
Loob Holding will also be exploring opportunities to grow beyond Malaysia and expand to the rest of
South East Asia, which has a consumer market of 600 million people.
“We at Loob Holding have a passion for premium F&B and we are blessed to have been able to
introduce premium brands to Malaysia. Given Malaysia’s strategic position in South East Asia, we
look forward to expanding Loob’s footprints across the region. As such, we welcome future
collaborations or joint ventures with international F&B brands who are keen to tap into the South
East Asia market,” he said.
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Shell is a global leader in power, energy, and gas technology and is working to meet increasing
energy demand and supply challenges by delivering smarter products and cleaner energy, smarter
infrastructure, smarter use, and by developing new energy sources while addressing the impact on
the environment, through cleaner burning natural gas and advanced fuels and lubricants
technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started
more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream
and downstream sector in Malaysia.
About Shell’s 125 Year Anniversary in Malaysia
For 125 years, Shell has been part of Malaysia’s journey and Malaysia has been integral to Shell’s
growth. Together, they pioneered the oil and gas industry, racking up many firsts including
Malaysia’s first oil well and refinery, as well as the world’s first commercial Gas-to- Liquids (GTL)
plant. Shell introduced game-changers such as GTL-based lubricants and hospitality-centric retail
outlets, and fuelled the ambitions of countless Malaysians. Today, Malaysians continue to challenge
boundaries to reach new frontiers. And every step of the way Shell will be there, a trusted partner in
fuelling Malaysian progress.
About Loob Holding Sdn Bhd
Loob Holding Sdn Bhd manages a diverse portfolio of F&B brands in Malaysia, including Chatime,
Tino’s Pizza, Soda Xpress, llaollao frozen yoghurt, and Gindaco, with technology start-up investments
in their pipeline. Currently, they are serving more than 2.5 million consumers per month in 160
outlets across 5 brands in the country.
ends
(c) 2016 motoring-malaysia.blogspot.com
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