Perodua Sales Sdn Bhd Managing Director, Dato' Dr. Zahari Husin received the award at the 2017 Frost & Sullivan;s Malaysia Car of the Year Award recently.
Now just prior to launching the slightly enhanced Perodua Bezza, Perodua managed to capture the 2017 Frost & Sullivan Malaysia Car of the Year award. The 2017 Frost & Sullivan’s Malaysia Car of the Year award was based on the model’s substantial sales volume, sales growth, market share in its segment and overall impact to the total industry volume.
Aside from that, Frost & Sullivan also named the Perodua Bezza as the 2017 Frost & Sullivan Malaysia Debut Car of the Year and the Perodua Axia as the 2017 Frost & Sullivan Malaysia Value-for- Money (1.3L & Below Category) Car of the Year.
Well deserved. And notice that Perodua are not sitting still. The Axia has been improved and so has the Bezza. The company does not rest at all. This is a very good thing for consumers.
In case you're wondering, Frost & Sullivan is a very well established business consulting firm involved in market research and analysis, growth strategy consulting, and corporate training across multiple industries. Even a motorhead like Yours Truly have heard of them. The company is currently headquartered in Mountain View, California, and has offices in over 40 countries including Malyasia. They have been around since 1961. Frost & Sullivan's services fall into the following three broad categories: market research, including industry analysis; business consulting; and events, including seminars, workshops, and conferences. The company issues industry awards based on research using their proprietary methodology.
Perodua top management at the 2017 Frost & Sullivan;s Malaysia Car of the Year Award
PRESS RELEASE
The Perodua Bezza bags 2017 Frost & Sullivan’s Malaysia Car of the
Year Award
Perodua Sales Sdn Bhd Managing Director, Dato' Dr. Zahari Husin give a speech at the award at the 2017 Frost & Sullivan;s Malaysia Car of the Year Award recently.
was named the 2017 Frost & Sullivan’s Malaysia Car of the Year award at the
2017 Frost & Sullivan Malaysia Excellence Awards held here this evening.
The 2017 Frost & Sullivan’s Malaysia Car of the Year award was based on
the model’s substantial sales volume, sales growth, market share in its
segment and overall impact to the total industry volume.
Frost & Sullivan also named the Perodua Bezza as the 2017 Frost & Sullivan
Malaysia Debut Car of the Year and the Perodua Axia as the 2017 Frost &
Sullivan Malaysia Value-for- Money (1.3L & Below Category) Car of the Year.
“We are overwhelmed with this recognition for the Perodua Bezza and the
Axia. The 2017 Frost & Sullivan’s Malaysia Car of the Year Award for the
Bezza is an endorsement towards our first ever full upper body designed
model,” Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said.
Frost & Sullivan in the 2017 Frost & Sullivan’s Best Car of the Year Award
take into account quantitative and qualitative factors to determine the winner.
The quantitative factors are sales volume for 2015 and 2016; sales volume
growth; market share within its own segment in 2015 and 2016; market share
growth within the vehicle’s own segment; and average sales per month.
The qualitative factors are key marketing strategy in 2016; key selling points
of the nominated model; key competitive advantages; significant
achievements of 2016; and popularity and perception among customers.
The Perodua Bezza was launched on 21st July 2016 and is the bestselling
sedan for the first quarter of 2017 with over 15,900 units sold. The Perodua
Bezza has sold about 50,900 units since it was launched in July last year.
The Perodua Bezza’s ‘Beyond Compact’ tagline also communicates that the
Perodua Bezza goes beyond drivers’ expectations of what a Malaysian sedan
offers. The advanced technology, amazing usability and affordability, built
upon Perodua’s trademark of quality, reliability, value and care.
The sedan comes in 5 variants, the 1.0L Manual Transmission & Automatic
Transmission; the 1.3L “Premium X” Manual & Automatic Transmission; and
the 1.3L “Advanced Version” Automatic Transmission.
The Perodua EEV sedan is a first of its kind for the compact car company as
the car comes in a new 1.0 litre 1KR-VE engine with VVT-i and a 1.3 litre
1NR-VE engine with Dual VVT-i. The manual transmission has 5 speeds
while the electronic automatic transmission (E-AT) has 4 speeds.
The Perodua Bezza 1.0 litre engine may reach up to 22.8km per litre for its
manual transmission, while the automatic transmission can potentially travel
21.3 kilometres per litre with eco driving.
As for the Perodua Axia, the national compact car maker sold some 231,300
units of the model since it was launched in September 2014. The Perodua
Axia is the first Energy Efficient Vehicle produced in Malaysia.
Receiving the awards were Datuk Ahmad Suhaimi Hashim for the 2017 Frost
& Sullivan Malaysia Car of the Year, while Dato’ Dr. Zahari Husin accepted
the 2017 Frost & Sullivan Malaysia Debut Car of the Year and the Perodua
Axia as the 2017 Frost & Sullivan Malaysia Value-for- Money (1.3L & Below
Category) Car of the Year awards.
“We thank Frost & Sullivan for their dedication and for being impartial in their
judging process.
“We would also like to thank all Malaysians for their support and trust they
have given to Perodua. We will further improve our processes to further
delight you; because at Perodua; you matter most,” Datuk (Dr) Aminar said.
- End
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