Things are still rosey for Mercedes-Benz here in Malaysia during this first quarter of 2017! Mercedes-Benz Malaysia (MBM) has reported that it had delivered 2,945 vehicles to customers in the first quarter of 2017, registering double digit growth of 11% compared to the first quarter of 2016. Mercedes-Benz remains the undisputed leading premium brand in Malaysia with 2.3% total industry market share.
Mercedes-Benz Malaysia have also stated that they had invested over RM900m since its incorporation in 2003. These are all impressive numbers. After-sales has also grown with a whole lot of cars serviced and financial services have also grown hand in hand. I mean, this is basically the same as the last time I talked about MBM's performance figures. The numbers are still climbing.
Whilst they are cautious in terms of the volatility of the local market, they believe that they have done the necessary and have a good system in places. I also happen to like the fact that the company is really giving back to its customers. As an example, the recently launched CKD or locally assembled E200 W213 sedan is actually priced similar to the E200 W211 series that was sold in 2011. They are actually passing back some of their savings from tax exempts back to their customers! And one must note that the newest W213 sedan is super impressive inside and out. You are getting more tech and more car that before but it is even cheaper than the previous CKD W212 E-class.
Simple things like these makes a great company greater. I suppose I may be a little biased when it comes to this brand. But the numbers that you see in the press release below also state the same fact.
PRESS RELEASE
Mercedes-Benz underlines Leadership Position with Record First Quarter
Mercedes-Benz Malaysia delivers 2,945 vehicles to customers in the first
quarter of 2017, registering double digit growth of 11%.
Mercedes-Benz remains the undisputed leading premium brand in
Malaysia with 2.3% market share.
Mercedes-Benz a committed investor in Malaysia investing over RM900m
since incorporation.
Mercedes-Benz Malaysia continues to focus on raising the bar of
customer satisfaction and service.
(from left) Mercedes-Benz Malaysia (MBM) Vice President, After Sales, Mercedes-Benz Cars, Mr Heinrich Schromm; President and CEO, Dr Claus Weidner; and Vice President, Sales & Marketing, Mercedes-Benz Cars, Mr Mark Raine,
Kuala Lumpur, 25 April 2017 – Leading premium German marque, Mercedes-
Benz Malaysia (MBM), took the chequered flag in the premium vehicle
segment for the first quarter of 2017 after another stellar performance. MBM
recorded a double digit sales growth of 11%, retaining a leading market share
of 2.3% in the premium passenger car segment. Led by a robust customer-
centric strategy, the three-pointed star is geared for a spirited year, delivering
its seamless end-to-end brand experience to customers in Malaysia.
“We are in the business of cars and people. Being the pioneer and foremost
innovator in the automotive business, our success is driven by our cutting-
edge technology and commitment of placing customers at the centre of our
activities. Our best practices have enabled us to immerse customers in a
360° Mercedes-Benz experience that encompasses both the Best Products
and the Best Customer Experience,” said Mercedes-Benz Malaysia President
and CEO, Dr Claus Weidner.
“We are very pleased to announce that MBM delivered to customers an
impressive 2,945 units in the 1st Quarter of 2017 achieving a best ever first
quarter. This translated into a significant sales growth of 11% compared to the
same period last year. With over 50 fascinating vehicle variants in our
Press-Information
April 25, 2017
Mercedes-Benz Malaysia Corporate Communications
portfolio, it is clear that we take great pride in providing our customers with
the biggest product portfolio in the Malaysian market that suit a wide variety
of lifestyles and requirements,” added Vice President, Sales and Marketing,
Passenger Cars, Mr Mark Raine.
Setting its own pace amidst a challenging economy, MBM excelled in the 1st
Quarter of 2017, led by its diverse product portfolio, with the support of its
premium after-sales care and peace of mind financing solutions. MBM
remains optimistic about its growth guided by its pillars of providing
fascinating vehicles, flexible financial solutions and innovative insurance
products in addition to unparalleled brand, product and service experience.
In Quarter 1 of 2017, MBM’s locally produced limousines, comprising the
Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 1,820 units
delivered to customers. The Mercedes-Benz C-Class topped the list with
1,083 units closely followed by the E-Class selling a total of 610 units. The
compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and
CLA Class recorded 434 units.
A significant contributor to the quarter’s healthy sales growth was the
Mercedes-Benz SUV range which recorded 594 units delivered to customers,
a 247% jump compared to the 1st quarter of 2016. Notably the Mercedes-
Benz GLC marked a 306% growth, recording a total of 491 units sold.
Another notable growth segment for the first quarter was the Mercedes-Benz
Dream Cars range which recorded 93 units sold, translating into a 365% surge
compared to 1Q2016.
Evolving hand-in-hand with its healthy sales growth, MBM continued to ramp
up after sales capabilities with greater customer-centric features at touch-
points nationwide. In Q1 2017, MBM’s dealer network, serviced a total of
30,629 vehicles. Todate, MBM has 30 dedicated dealerships nationwide, the
newest being the Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus,
and the newly enhanced Mercedes-Benz Mofaz Kota Bharu and Mercedes-
Benz Mofaz Kuala Terengganu Autohauses.
Mercedes-Benz Malaysia Corporate Communications
Reaffirming MBM’s commitment to the Government’s aspirations of becoming
an Energy Efficient Vehicle (EEV) hub, Dr Weidner said, “The future of mobility,
as we know it, is in autonomous and emission-free vehicles. The automotive
sector has begun moving in this direction and Mercedes-Benz Malaysia
continues to be an active contributor to the dialogue of best practices in
relation to EEV. In preparation for this, MBM remains active in developing
skilled and dynamic professionals equipped to perform in today’s evolving
automotive environment. This commitment is evident with the recent launch
of our MBM Training Academy in Bandar Kinrara, Puchong.”
In tandem with the volume of Mercedes-Benz vehicles delivered to customers,
the MBM Training Academy’s capacity has been increased to accommodate
over 2,000 training days per year. The academy features a fully operational
workshop for real world workplace simulation and state-of-the-art training
rooms purposefully built and equipped according to the latest Daimler AG
Global Training standard.
“Mercedes-Benz Malaysia has invested over RM900 million in the production,
sales and distribution of our vehicles since 2003 up until 2016. Our aim has
always been to continue strengthening the business in this country to deliver
the best products and best customer experience, and to continue growing the
market,” said Dr Weidner.
Another positive indicator for the three pointed star was in the production
growth of its plant in Pekan, Pahang which produced 1,977 units in 1Q2017.
The plant currently produces 11 variants, namely the Mercedes-Benz C180
Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, the new CKD E-
Class comprising the E200 Avantgarde, E250 Exclusive, E250 Avantgarde,
and E350e, the Mercedes-Benz S400h AMG, together with the first locally
produced Mercedes-Benz SUV, the GLC250 AMG; and the first locally
produced Mercedes-Benz plug-in hybrid, the Mercedes-Benz C350e.
The Mercedes-Benz experience continues beyond the purchasing process.
Caring for both customer and car, Mercedes-Benz Services Malaysia (MBSM),
MBM’s sister company, further supports the end-to-end experience by
assuring customers complete peace of mind. This is through its limitless
menu of customisable financial and insurance solutions. Servicing a current
Mercedes-Benz Malaysia Corporate Communications
portfolio of RM1.9 billion*, MBSM is on track to grow its reach in the
Malaysian market.
On a global level, Daimler AG recently announced that Mercedes-Benz
achieved sales of 560,625 units from January to March 2017 (+16%), its best
quarter of all time. The three-pointed-star sold more vehicles in March than
ever before in one month, delivering 228,296 cars to customers, an increase
of 14.8%.
Daimler AG reported that unit sales in the Asia-Pacific region increased to a
new record of 78,649 cars registered in March (+23.1%). In the first three
months of the year, Mercedes-Benz delivered more vehicles to customers
than ever before in a quarter (219,418 units, +27.4%). In South Korea,
Australia and Malaysia, the Stuttgart-based company set best-ever figures for
sales in March and in the first quarter.
*The numbers for 2017 are unaudited and subject to change.
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